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Develop localized activation plans for each communication channel aligned with global brand vision
Develop concepts of new products and lead the product launching plan
Analyze the market data (MS) and further develop into product marketing strategies
Conduct monthly report of the profit and loss of the brand
Plan and conduct a variety of in-store promotions
Plan channel sales strategy working with trade marketing team
Conduct a weekly meeting with SCM, Plant managers with regard to manufacturing schedule
Cooperate with Digital/PR/Design agencies to manage communication materials such as Brand Web site, SNS including facebook, blog and cafe, press release, POSM, promotion pack and etc.
Plan and conduct IMC (intergrated marketing communication)
Design and monitor product placement advertising
Plan and handle Off-line customer event
Understand market performance
Optimize budget allocation monthly |
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Over 5 years of Brand MKTG in highly renowned consumer / FMCG industry
Strong communication skills both Korean and English
Go - To - Market strategy
Outstanding communication skill |
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