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- Review YTD Sales performance against remaining forecast index
- Review of KPI performance to understand Brands requiring forecast investigation/revision.
- Review of key diagnostics to drill down to likely root-causes to actual performance vs. forecast
- Review of actuals vs. forecast expectations, previous month’s key forecast building blocks
- Monthly: communication of forecast results to leadership and gaps to target to enable alignment to proposed forecast changes and information as to where gap-closing plan needs are indicated.
- Monthly: communication of key drivers of forecast performance and potential impact on future forecast to Regional Sales Planner, who will share aggregated information with Demand Planning to better enable by-Brand and by-SKU forecasting.
- Populate Field Sales and Key Accounts/Channels input templates with actuals/future forecast data
- Share diagnostic indicators with Sales Director, Sales Managers and Key Accounts Managers and inform them of focus Brands for review
- Review and understand, via touch-point with Trade Marketing and Sales Director: current business intelligence/business drivers, expected impact on future forecast, Trade Marketing promotions actual performance, and Trade Marketing plans for coming months
- Evaluate future forecast building blocks for reasonability, benchmarking vs. similar activities in the past
- Ensure current business drivers are reflected into forecast in a reasonable way
- Conduct top-down validation of forecast to ensure total numbers make sense vs. key indicators
- Document past month performance drivers, forecast change drivers, future forecast building blocks and risks/opportunities not included in the forecast. Share with commercial stakeholders and Regional Sales Planner.
- Lead alignment meeting with Country Manager, Finance Manager and Sales Director, sharing all relevant data and gaining alignment to forecast proposal.
- Update of Sales Plan Tool (SPT) with forecast update.
- Sharing documentation of key drivers and building blocks with Regional Sales Planner.
- Support commercial stakeholders with historical performance data to be used in help guide ABC choices
- Support Demand Planning in analysis of ABC by-style and by-sku performance vs. ABC forecast and trend, gathering commercial feedback and supplying Demand Planning with recommendations for SKU forecast change.
- Modify Forecast -(analytics, able to turn data and information into meaningful insights, problem-solving skills, attention to detail) |
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+ 5 years of sales planning, forecasting, or Trade Marketing
Strategic business insight
Fluent in English - Must! |
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