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                        | Brand communication strategy : - Based on global brand compass and communication strategy, develop local strategy.
 - Effectively cascade communication strategy to each pillar marketing in charge to ensure consistent communication execution.
 
 Contents creation :
 - Market research
 - Creating contents that drives buyers to call to action : Continuously feed appropriate contents to customers / clients by life stage / needs stage, ultimately enable us to execute customer cycle management.
 
 Loyalty marketing :
 - Translate global relational marketing strategy into local strategies, and prepare local CRM roadmap by business development needs.
 - Prepare annual CRM campaign plan well aligned with business strategies, set up KPIs, execute and diverse new recruitment and retention programs.
 
 Digital & Social media :
 - Manage corporate brand’s online presence and reputation to be ahead of competitors
 Deploy up-to-date digital/ social connection platform (tools) to bring innovation into brand communication.
 
 Marketing Operation :
 - Prepare forecast assumptions and build a detailed annual budget by programs based on assumption.
 - Analyze forecast vs. actual, come up with gap fill action plan
 - Supply forecast update with most up-to-date information and facts.
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                        | EXPERIENCE & SKILLS 
 - 5+ years of marketing communication experience, at least 2~3 years of relational marketing experience at Portal website, Advertising agency, other industry where CRM execution as relevant.
 - Customer focus minded - Collaborate with Sales team, Customer care (Call center) to develop and maintain a customer-focused towards activities to retain customers in the brand.
 - Good command of computer skill (e.g. MS office, HTML, etc.)
 - University graduate or above
 - Fluent in English
 - Learning agility, Proactive, Self-motivated, analytical, organized, detail-oriented
 - Excellent inter-personal skills in an international environment
 - Effective written or verbal communication at all levels both internally and externally
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