• Responsible for developing growth strategies for the Hypermarket, Large supermarket and CVS Channel
• Responsible for the sales achievement of assigned channel
• Leading commercial planning process and contractual KPIs definition for the assigned clients.
• Leading local commercial meetings with Key Account Managers (Agenda setting, decision making, meeting report validation) for the assigned channels/clients.
• Supervising forecasting process, trade spending and negotiation with key clients.
• Manage trade spending, develop promotions and activities, supervising negotiation for the agreed in-store visibility activities, monitor and strive to improve the freshness, ensure perfect in-store execution and.
• Support Key account managers in negotiating trading terms in assigned customers.
• Optimize the efficiency and effectiveness of promotions and activities through sell-in and sell-out data analysis.
• Ensure the most updated sales forecast and shipment to drive sales growth with optimal in-store stock level

BUSINESS DEVELOPMENT

• Develop and propose the mid-long term sales strategy with details of priorities identification, budget definition and top down investment allocation among clients in the assigned channels.

• Leading the commercial planning process for the assigned clients providing templates, tools and guidelines to the Key account managers’ team to ensure effective planning activity at client level.

• Prepare annual and medium term budget by customers in accordance with guidelines on brand strategies.

• Develop investment plan by customer with key detail of promo mechanism by SKU

• Deliver annual sales target for the assigned clients

• Managing everyday business activities supervising tracking of performance vs commercial plan

• Promptly developing ad hoc action plans when performance deviates from set targets

• Coordinating the execution of new products launch plan, including distribution, visibility and promotion in the assigned channels.

• Develop creative promotions and activities to drive impulse purchase and create consumer excitement for existing items.

• Deploy visibility program through Perfect Store guideline.

• Supporting KAM in managing negotiation of trading terms and ensure implementation and compliance of all terms and sales promotion programs in all points of sales.

• Secure profitability and ROI of promotions by optimizing trade spending.

• Secure target level of sales forecast accuracy of dedicated accounts.

• Manage in-store stock level to improve freshness of products.

• Track and analyse daily / weekly / monthly sell-in and sell-out data of dedicated accounts to ensure timely response and action to the market.

• Analyse sales performance on promotion and activity base for optimal sales plan development.

• Relevant working experience in FMCG sector is preferred
• Prior experience as KA considered a plus
• Self-driven and results-oriented
• Excellent presentation, negotiation and interpersonal skills
• Proficient in MS Office applications